Mattabel
Category
ASDCustomer
Campo Estivo MattabelDate
2025Location
ItalyFrom Trust to a Summer of Discovery
To promote the Mattabel Summer Camp 2025 and boosting registrations, I developed a digital strategy centered on an explanatory landing page that renewed the association’s online presence. The challenge was to create an experience that felt warm, trustworthy, and joyful —reflecting the camp’s educational and community spirit— while guiding parents seamlessly from discovery to enrollment through clear information, engaging visuals, and an inviting tone.
- Brand analysis
- Landing Page design
- Wordpress
- Social Content
- Google Ads
- Copywriting
- Keywords analysis
- Advertising
Campaign’s main hub
The project began with a comprehensive brand and platform audit, analyzing Mattabel’s existing communication materials to identify visual strengths, tone of voice, and areas for improvement. From there, I designed and built an explanatory landing page — the campaign’s main hub — along with a set of social content pieces. The refreshed digital identity brought consistency across all touchpoints, integrating playful illustrations, bright color palettes, and a clean, family-friendly layout.
The campaign’s three components — ads, landing page, and social content — worked together to attract and engage families. The result was a vibrant and successful season, with over 120 children enrolled for Summer 2025.
Social Content
