Hava
Category
BeautyCustomer
HavaDate
2020 • 2025Location
ItalyA Fresh Identity for Hava
As a Web Designer and Art Director at Satisfy, I had the opportunity to guide the full creative evolution of Hava, bringing a more vivid, fresh, and expressive energy to the brand. From defining the new visual identity and designing packaging that reflects its natural soul, to editing product photography, every element was crafted to enhance Hava’s personality. I also designed and built the new Hava e-commerce on Shopify, creating an intuitive, youthful, and immersive online experience that connects the brand’s aesthetic with its community’s lifestyle. Alongside this, I developed social media content, DEM marketing campaigns, and advertising graphics, ensuring a cohesive and engaging brand presence across all touchpoints.
- Branding
- Graphic Design
- E-commerce
- Social Content
- Advertising
- DEM Marketing
The Hava e-commerce was conceived as a clean but vibrant space that mirrors the brand’s natural and colorful identity. Its design blends minimalism and vitality, using vivid accents to highlight products. The UI emphasizes clarity and fluid navigation, with intuitive category structures, large lifestyle imagery, and a mobile-first approach that keeps the experience smooth and consistent across devices. From the typography to the photography style, every element supports a fresh, young, and contemporary aesthetic.
