As Art Director & Web Designer at Satisfy, I had the oportunity to work in Your Stories Project. Your Stories was born from the idea that the best content isn’t produced in studios, but captured out there, where things actually happen. From that vision, I built the brand’s identity from the ground up: defining its voice and visual world. The goal was to make Your Stories feel like a meeting point between brands searching for authentic content and creators living real experiences in sport, travel, and adventure.
The visual identity of Your Stories captures the energy of real experiences — bold, dynamic, and authentic. A vibrant color palette and clean typography echo the spirit of sport, travel, and adventure. The result is a modern visual language that feels both professional and human, perfectly reflecting a platform built on genuine stories and creative freedom.
The wordmark uses a clean, geometric typeface that balances modernity and approachability, mirroring the dual nature of the platform — professional for brands, yet human and expressive for creators. The minimal symbol evokes the idea of a location marker, visually representing the platform’s mission to connect authentic moments happening in the world with the brands seeking them.
The YourStories project involved a complete UI/UX design process — from mapping the user flow and key interactions to developing wireframes and defining the final visual interface. I collaborated closely with the design and development teams, providing visual guidelines and brand support throughout the implementation phase to ensure consistency and fidelity between brand, design, and product. Although the project was ultimately not completed due to the investor’s decision, we successfully reached the initial UI definition, establishing a strong design foundation and a cohesive digital identity ready for development.