Xtribe
Category
AppCustomer
XtribeDate
2021 • PresentLocation
ItalyFrom Brand to Interface: Building Xtribe’s Digital Identity
As Brand Identity Manager at Xtribe, I led the redesign of the app and defined a scalable Design System to unify the brand across all touchpoints. I work on UX/UI design for web and mobile, contribute to front-end development, and create visual content —from graphics and motion design to advertising and social content— ensuring a cohesive and engaging digital experience.
- Branding
- App UX/UI Design
- Website Design
- DS & Guides
- Social Content
- Graphic Design
- Advertising
- Project Manager
When I joined Xtribe, my goal was to bring consistency, clarity, and personality to a growing digital ecosystem. As Brand Identity Manager, I’ve been responsible for evolving the brand across every touchpoint —from strategy and interface design to communication and motion.
OOH & Digital Advertising
Social Content
UI/UX App Design
I led the complete visual redesign of the Xtribe App, defining a scalable Design System and guiding cross-functional teams through differents phases of the UI/UX process. We developed wireframes and evolved them into medium- and high-fidelity prototypes to validate usability and visual coherence. We also designed a consistent iconography system aligned with the refreshed brand identity and I produced comprehensive documentation detailing the design rationale, user flows, and implementation guidelines to support development.
- Art direction
- UI/UX Design
- UX Principles
- Design System
- Prototyping
- Wireframe
- Iconography
- Product Design
Branding
