GF Medical Center
Category
HealthCustomer
GF Medical CenterDate
2020 • 2025Location
ItalyA new Cohesive Identity for a Modern Medical Center
As Art Director & Web Designer at Satisfy, I was part of the rebranding of GF Medical identity. The goal was to evolve the brand into something more modern and user-centric. I restructured the site around key audiences (people seeking dermatology, aesthetic or dental services) and defined clear user flows for booking, discovering specialties, and contacting the clinic. I work on UX/UI design for web and mobile, front-end development, and create visual content —from graphics and motion design to advertising and social content— ensuring a cohesive and engaging digital experience.
- Branding
- Web Design
- UI/UX Design
- Social Content
Visual Identity & Design Language
The rebrand introduced a clean, balanced visual language built on soft neutrals and cool blue and aquas accents. A modern sans-serif typeface and generous whitespace create a light, professional aesthetic, while rounded icons with subtle gradients bring consistency and a human-technical balance across all touchpoints.
Social Content
UI/UX & Web Design
Using these visual foundations, I created a new Wordpress website. It was built around clear hierarchies, service storytelling, and simplified contact paths. I redesigned the information architecture to highlight the center’s three main areas —Dermatology, Aesthetic medicine, and Dentistry— and built user flows tailored to each audience. The navigation was simplified, CTAs were repositioned for visibility, and mobile usability was optimized to support quick access from smartphones.
Branding
